A tall rectangular mirror features bright vertical LED strips along its sides, illuminating a minimalist beige fitting room. A textured white shirt hangs on a hook next to a floor-length curtain.

The Fitting Room Is a Sales Tool, Not a Closet

Rayzeek argues that the fitting room is a critical sales tool, not a closet. Harsh overhead lighting magnifies flaws and hurts conversions; the room should use vertical, diffused lighting with accurate color rendering to flatter customers and boost confidence and sales.

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